Every copywriter needs a good set of swipe files. It has been said that imitation is the sincerest form of flattery, but when it comes to copywriting, it can save a lot of money too. Studying the ads that have worked successfully in the marketplace is vital to understanding why they worked as well as they did, and these swipe files for copywriters will provide them.

Some classic marketing ads have run for years, and pulled in millions, if not billions, of dollars. Every good copywriter should know how to produce winning ads, and studying the past is a great way to produce excellent results in the future.

Some books, such as Denison Hatch’s Million Dollar Mailings, provide detailed expert analysis and breakdown of the most successful ads of all time. Other books are collections of winning ads and headlines, and serve as a source of inspiration and study for copywriters.

The books listed below have been carefully selected to help copywriters build their own swipe file knowledge. Further swipe file resources can be found in the Copywriting Resources section.

The Secrets of Successful Ads – Revealed!

GIANT Headline Swipe File... A Massive Page Reference Guide of Proven, Published Headlines You Can Adapt, Adjust and Alter To Trigger Your Own Killer Headline Ideas -- Quickly and Easily
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Description: Snag Thousands of PROVEN Winners To Create Your Own Blockbuster Sales Letter Headline – In Just Minutes.

Over 2,500 Proven Ways To Instantly Create ATTENTION-GRABBING HEADLINES For Any Ad, Sales Letter, or Website That Instantly Reaches Out To Prospects and Customers and Pulls Them Inside.

How many of these golden nuggets would you like to have at your fingertips?

This new edition features headlines from some of the best copywriters of all time — including Eugene Schwartz and Gary Halbert.

This reference guide places the number one secret to advertising success right in your hand.

Now you can tap into a rich vein of pure gold – over and over again — with almost no effort at all.

What makes one ad (and business) succeed… where another fails miserably?

It’s NOT the product. It’s NOT where or how you advertise. And It’s NOT your price.

One Thing that can kill your results is the headline your run at the top. Nothing else in your ad is as important as having an attention-grabbing headline. That’s where it all starts. See… your headline either pulls prospects and customers in… or it pushes them away.

So if your headline doesn’t do the job — nothing else matters.

Find a headline that works and your business can soar to new heights because you’ll reach more of your targeted customers. But use the same kind of headline most small businesses do and and you could easily go broke.

But here’s the thing…

You don’t have to rack your brain and test your creativity HOPING to come up with a winner. Doing it this way can give you a migraine — unless you’re already an experienced headline writer.

It’s much easier to simply “model” success. And that’s where this resource comes in handy.

This mammoth headline swipe file gives you more winning ideas than you can ever use in one business. Plus… you get headlines from the greatest copywriters of all time including…

Gary Halbert, Gary Bencivenga, Jay Abraham, Ted Nicholas, Joe Karbo, Dan Kennedy, John Caples, John Carlton, Joe Vitale, Eugene Schwartz, Bob Bly, Brain Keith Voiles, Jeff Paul, Jerry Fisher, Steve Manning, Raymond Aaron, Michael Kimble, Mark Nolan, Luther Brock, Galen Stilson, Rene Gnam, Jeffrey Lant, Melvin Powers, Russ Von Hoelsher, and dozens more.

You get headlines used by some of the most successful direct marketing and sales organizations of all time.

I’m talking about companies like Boardroom, Rodale, Doubleday, Bottom Line, Nightingale/Conant, Reader’s Digest, Publishers Clearing House, Executive Books, Hume, Day-Timers, Career Track, Sharper Image, The Ken Roberts Company, Marketing Magazine, and many more.

You’ll want to have this instant headline starter right at your fingertips. You want something you can access at a moment’s notice… so you can easily create a stellar, moneymaking headline — on demand.

You get more than 150 pages of non-stop, cash-generating headlines.

You’ll love the ideas you get here… and it’s easier to come up with your own variation of a surefire winner — in just minutes! Killer headline writing doesn’t get any easier. Try it and see for yourself.


How Asia Advertises: The Most Successful Campaigns in Asia-Pacific and the Marketing Strategies Behind Them
List Price: $60.00
Sale Price: $74.15
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Description: The first definitive sourcebook and compilation of 100 best advertising campaigns in Asia.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.
Availability: Usually ships in 1-2 business days

How to Build an “Instant” Million-Dollar Marketing and Direct Mail Swipe File!
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Description: * Newly Updated! *
If you’d like to quickly, easily and painlessly build a giant swipe file full of powerful “blockbuster” ads (that have been proven to work in dozens of different markets) from some of history’s top copywriters, then this short book shows you how!

It’s called: How To Build An Instant Million Dollar Copywriting Swipe File

It’s short (you can read it in less than 10 minutes).

It’s full of links and leads on where to get ads cheap (and free).

And it’s one of the best resources you can ever get your hands on if you write copy of any kind – including:
• Direct Mail
• Websites
• Emails
• Space ads
• Post cards
• Auto-responders
• Landing pages
• Squeeze pages
• or even Classified ads!

Bonus Section!
Now, you get an entire analysis of a swipe file, with insightful comments along each step of the way by the copywriter who designed and created this powerful ad!

Literally, jump into the mind of a Copyrighter!


Million Dollar Mailings
List Price: $89.00
Sale Price: $209.50
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Description: Denny Hatch gives an exclusive inside’s look at the art and science of direct mail creative technique ― copy approaches, design, formats, offers ― unlike anything ever before assembled. This new and updated edition includes an overview, complete with illustrations, of new trends in direct mail.
Availability: Usually ships in 1-2 business days

Sign Wars: Cluttered Landscape of Advertising, The
List Price: $39.00
Sale Price: $34.99
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Television has become so saturated with commercials that it is difficult at times to tell the different images apart, much less remember or care about them. But, on closer look, television commercials can tell us a great deal about the interplay of market forces, contemporary culture, and corporate politics. This book views contemporary ad culture as an ever-accelerating war of meaning. The authors show how corporate symbols or signs vie for attention-span and market share by appropriating and quickly abandoning diverse elements of culture to differentiate products that may be in themselves virtually indistinguishable. The resulting “sign wars” are both a cause and a consequence of a media culture that is cynical and jaded, but striving for authenticity.

Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising.  It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
Availability: Usually ships in 1-2 business days

Steal This Book!: Million Dollar Sales Letters You Can Legally Steal to Suck in Cash Like a Vacuum on
List Price: $197.00
Sale Price: $125.13
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The number one goal of every business is to increase the return on investment of each marketing dollar. Whether you want to generate a huge response from a newspaper or magazine ad, a direct mail letter, or an internet site, the most important element you need to know is “”What really works?”” Every time a business experiments in testing, it costs money and may not produce a return. Finally, there’s an opportunity for the ordinary business to become extraordinary. Harlan Kilstein has produced a collection of proven sales letters that have generated millions of dollars in sales for both online and offline companies. Kilstein’s sales letters are pure gold; one recent online letter brought in $110,000 a minute. In Steal This Book: Million Dollar Sales Letters You Can Legally Steal To Suck In Cash Like A Vacuum on Steroids, not only do you get examples of what really works, you also get instructions on how to adapt these letters for any business. Ask any copywriter what his most important possession is and he’ll point to his “”swipe file”” of proven winners accumulated over years. Now, you have the opportunity to get a multi-million dollar swipe file in your hands and put it to use. The Forward to Steal This Book was written by copywriter John Carlton.

Availability: Usually ships in 4-5 business days

Swipe File Secrets: How To Find A Treasure Trove Of Hot Online Sales Letters Pulling In Millions Of Dollars
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Description: If you struggle to create online or offline advertistising that works then this book is for you. Because it reveals how to access a goldmine of million-dollar sales letters, text ads, banner ads, emails and space ads right from the Internet.

In 15 minutes or less you can find the hottest online controls written by the highest paid copywriters in the world… and… model those blockbuster promotions to write your own profit-rich ads any time you want!

This book is perfect for anyone who depends on direct marketing to generate leads, get new customers, make more sales and boost business profits.


The Ultimate Press Release Swipe File: 50 Templates That You Can Use  to Get Your Business Media Exposure Today
List Price: $14.95
Sale Price: $154.59
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Description: Have you ever wanted to get exposure for your business, website, charity or project but not sure what hook or story angle would interest the media?

Well, The Ultimate Press Release Swipe File is the solution.

Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.

With bonus downloadable content valued at $176, purchasing the book will also give you exclusive access to audio interviews with PR experts and full sessions of Pete’s marketing courses, Unleashing the Power of Publicity and Going Analogue, that will give you detailed processes on how to:

* Find a winning press release angle
* Make your news release stand out and get it out to the right media
* Picking the right hook for your press release to get people’s attention
* Format your press release to make it look professional
Just sit down, turn to one of the pages of the book and you will be presented with a newsworthy headline, hook, rationale as to why this is a killer story idea, and examples that you can legally swipe and use today.

It’s just like having your own publicist on retainer feeding you new story ideas every day.

Availability: Usually ships in 6-10 business days