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Every copywriter needs a good set of swipe files. It has been said that imitation is the sincerest form of flattery, but when it comes to copywriting, it can save a lot of money too. Studying the ads that have worked successfully in the marketplace is vital to understanding why they worked as well as they did, and these swipe files for copywriters will provide them.
Some classic marketing ads have run for years, and pulled in millions, if not billions, of dollars. Every good copywriter should know how to produce winning ads, and studying the past is a great way to produce excellent results in the future.
Some books, such as Denison Hatch’s Million Dollar Mailings, provide detailed expert analysis and breakdown of the most successful ads of all time. Other books are collections of winning ads and headlines, and serve as a source of inspiration and study for copywriters.
The books listed below have been carefully selected to help copywriters build their own swipe file knowledge. Further swipe file resources can be found in the Copywriting Resources section.
The Secrets of Successful Ads – Revealed!