Every copywriter needs a good set of swipe files. It has been said that imitation is the sincerest form of flattery, but when it comes to copywriting, it can save a lot of money too. Studying the ads that have worked successfully in the marketplace is vital to understanding why they worked as well as they did, and these swipe files for copywriters will provide them.
Some classic marketing ads have run for years, and pulled in millions, if not billions, of dollars. Every good copywriter should know how to produce winning ads, and studying the past is a great way to produce excellent results in the future.
Some books, such as Denison Hatch’s Million Dollar Mailings, provide detailed expert analysis and breakdown of the most successful ads of all time. Other books are collections of winning ads and headlines, and serve as a source of inspiration and study for copywriters.
The books listed below have been carefully selected to help copywriters build their own swipe file knowledge. Further swipe file resources can be found in the Copywriting Resources section.
The Secrets of Successful Ads – Revealed!
Over 2,500 Proven Ways To Instantly Create ATTENTION-GRABBING HEADLINES For Any Ad, Sales Letter, or Website That Instantly Reaches Out To Prospects and Customers and Pulls Them Inside.
How many of these golden nuggets would you like to have at your fingertips?
This new edition features headlines from some of the best copywriters of all time — including Eugene Schwartz and Gary Halbert.
This reference guide places the number one secret to advertising success right in your hand.
Now you can tap into a rich vein of pure gold – over and over again — with almost no effort at all.
What makes one ad (and business) succeed… where another fails miserably?
It’s NOT the product. It’s NOT where or how you advertise. And It’s NOT your price.
One Thing that can kill your results is the headline your run at the top. Nothing else in your ad is as important as having an attention-grabbing headline. That’s where it all starts. See… your headline either pulls prospects and customers in… or it pushes them away.
So if your headline doesn’t do the job — nothing else matters.
Find a headline that works and your business can soar to new heights because you’ll reach more of your targeted customers. But use the same kind of headline most small businesses do and and you could easily go broke.
But here’s the thing…
You don’t have to rack your brain and test your creativity HOPING to come up with a winner. Doing it this way can give you a migraine — unless you’re already an experienced headline writer.
It’s much easier to simply “model” success. And that’s where this resource comes in handy.
This mammoth headline swipe file gives you more winning ideas than you can ever use in one business. Plus… you get headlines from the greatest copywriters of all time including…
Gary Halbert, Gary Bencivenga, Jay Abraham, Ted Nicholas, Joe Karbo, Dan Kennedy, John Caples, John Carlton, Joe Vitale, Eugene Schwartz, Bob Bly, Brain Keith Voiles, Jeff Paul, Jerry Fisher, Steve Manning, Raymond Aaron, Michael Kimble, Mark Nolan, Luther Brock, Galen Stilson, Rene Gnam, Jeffrey Lant, Melvin Powers, Russ Von Hoelsher, and dozens more.
You get headlines used by some of the most successful direct marketing and sales organizations of all time.
I’m talking about companies like Boardroom, Rodale, Doubleday, Bottom Line, Nightingale/Conant, Reader’s Digest, Publishers Clearing House, Executive Books, Hume, Day-Timers, Career Track, Sharper Image, The Ken Roberts Company, Marketing Magazine, and many more.
You’ll want to have this instant headline starter right at your fingertips. You want something you can access at a moment’s notice… so you can easily create a stellar, moneymaking headline — on demand.
You get more than 150 pages of non-stop, cash-generating headlines.
You’ll love the ideas you get here… and it’s easier to come up with your own variation of a surefire winner — in just minutes! Killer headline writing doesn’t get any easier. Try it and see for yourself.
* The wide spectrum of campaigns will offer valuable business tools for easy side-by-side product comparison.
* Divided into 15 specific product or services to cater to a wide variety of marketers.
If you’d like to quickly, easily and painlessly build a giant swipe file full of powerful “blockbuster” ads (that have been proven to work in dozens of different markets) from some of history’s top copywriters, then this short book shows you how!
It’s called: How To Build An Instant Million Dollar Copywriting Swipe File
It’s short (you can read it in less than 10 minutes).
It’s full of links and leads on where to get ads cheap (and free).
And it’s one of the best resources you can ever get your hands on if you write copy of any kind – including:
• Direct Mail
• Space ads
• Post cards
• Landing pages
• Squeeze pages
• or even Classified ads!
Now, you get an entire analysis of a swipe file, with insightful comments along each step of the way by the copywriter who designed and created this powerful ad!
Literally, jump into the mind of a Copyrighter!
Including more than 100 illustrations and numerous examples from recent campaigns, this book provides a critical review of the culture of advertising. It exposes the contradictions that stem from turning culture into a commodity, and illuminates the impact of television commercials on the way we see and understand the world around us.
In 15 minutes or less you can find the hottest online controls written by the highest paid copywriters in the world… and… model those blockbuster promotions to write your own profit-rich ads any time you want!
This book is perfect for anyone who depends on direct marketing to generate leads, get new customers, make more sales and boost business profits.
Well, The Ultimate Press Release Swipe File is the solution.
Filled with over 199 hooks and headlines that you can swipe and implement into your next press release, this guide has been designed to help eliminate any procrastination or mental blocks you might have when coming up with a new angle for your media exposure campaigns.
With bonus downloadable content valued at $176, purchasing the book will also give you exclusive access to audio interviews with PR experts and full sessions of Pete’s marketing courses, Unleashing the Power of Publicity and Going Analogue, that will give you detailed processes on how to:
* Find a winning press release angle
* Make your news release stand out and get it out to the right media
* Picking the right hook for your press release to get people’s attention
* Format your press release to make it look professional
Just sit down, turn to one of the pages of the book and you will be presented with a newsworthy headline, hook, rationale as to why this is a killer story idea, and examples that you can legally swipe and use today.
It’s just like having your own publicist on retainer feeding you new story ideas every day.