Sales letters can make or break the success of a product launch. A well-written sales letter can produce eager customers that ready to buy that product, right now, while a bad sales letter will lose customers that might otherwise have purchased.

It’s not surprising, then, that the ability to create an powerful, effective sales letter is what separates the great copywriters from the rest. Only the best copywriters can consistently create winners, and those copywriters are in high demand. There simply aren’t enough of them to go around.

The books listed here can help copywriters of every ability to become even better.

Every Success Begins With a Great Sales Letter

How to Write Sales Letters That Sell
List Price: $29.95
Sale Price: $50.80
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“”The ultimate how-to book of direct mail letter writing.”” — Victor Ross, former Chairman, Reader’s Digest

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Pocket Guide to Writing Profit-Boosting Sales Letters
List Price: $13.97
Sale Price: $12.71
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Description: A manager’s guide to the secrets behind the stunningly persuasive words millionaire marketers use to turn passive readers into eager and profitable customers! Your words can achieve the same magical results successful businesses revel in every day when you apply their closely guarded secrets to your company’s sales messages. In just 7 steps, this pocket guide reveals some of the powerful techniques these millionaire marketers use to craft their compelling, results-generating sales letters… Step 1: Discovering Your Most Responsive Market Step 2: Harness Incredible Headline Power Step 3: Make Your Sales Letter Compelling Step 4: The 2 Sacred ‘Must-Be-Obeyed’ Copywriting Rules Step 5: A Simple Formula for Winning Sales Consistently Step 6: 8 Must-Have Elements for Your Sales-Generating Letter Step 7: How to be Confident of Your Marketing ROI Carol A E Bentley is a professional direct response copywriter and published author of ‘I Want To Buy Your Product.. Have You Sent Me A Letter Yet?’; ‘Beat The Recession: Proven Marketing Tactics’ and this Pocket Guide.
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Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients
List Price: $17.00
Sale Price: $7.47
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High-impact language for today’s lightning-fast world of sales

Filled with practical writing tips, shortcuts, and examples, Power Sales Writing brings you up to date in a world where e-mail, social media, and smart phones dominate sales communication. If you’re not highly skilled with the latest communication platforms, you’re missing sales opportunities. Power Sales Writing will get you there in no time!

“Your customers can ignore your correspondence or you can read this book. It’s that simple!”
―Larry Winget, television personality and #1 bestselling author of Shut Up, Stop Whining & Get a Life

“If you can’t write well, you can’t sell. Power Sales Writing shows you how to be crisp, clear, and communicate at the highest levels.”
―Tim Sanders, author of Today We Are Rich

“Can’t get enough! It’s so refreshing to find a resource that offers easy-to-use tools to help our sales teams deliver a compelling and engaging message that sets us apart from our competition.”
―Robin Farrell, Director of Corporate Sales Training, North America Operations, Hyatt Hotels and Resorts

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Steal This Book!: Million Dollar Sales Letters You Can Legally Steal to Suck in Cash Like a Vacuum on
List Price: $197.00
Sale Price: $125.13
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The number one goal of every business is to increase the return on investment of each marketing dollar. Whether you want to generate a huge response from a newspaper or magazine ad, a direct mail letter, or an internet site, the most important element you need to know is “”What really works?”” Every time a business experiments in testing, it costs money and may not produce a return. Finally, there’s an opportunity for the ordinary business to become extraordinary. Harlan Kilstein has produced a collection of proven sales letters that have generated millions of dollars in sales for both online and offline companies. Kilstein’s sales letters are pure gold; one recent online letter brought in $110,000 a minute. In Steal This Book: Million Dollar Sales Letters You Can Legally Steal To Suck In Cash Like A Vacuum on Steroids, not only do you get examples of what really works, you also get instructions on how to adapt these letters for any business. Ask any copywriter what his most important possession is and he’ll point to his “”swipe file”” of proven winners accumulated over years. Now, you have the opportunity to get a multi-million dollar swipe file in your hands and put it to use. The Forward to Steal This Book was written by copywriter John Carlton.

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Strategies for Business and Technical Writing (7th Edition)
List Price: $83.60
Sale Price: $95.06
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This unique anthology was created with a simple principle in mind: to offer the best advice from the best sources about the most important issues business and technical writers face every day.


Strategies for Business and Technical Writing teaches effective writing for the world of work. Reading selections from seasoned professionals in business, technical, and academic fields provide examples, models, and sound advice for writers at any level. Covering such topics as audience analysis, language use and misuse, writing and revision processes, and the influence of technology on communication in the working world, this book will appeal to both practical-minded students and professionals already working in business, technology, and industry.

Availability: Usually ships in 6-10 business days

The Complete Sales Letter Book: Model Letters for Every Selling Situation (Sharpe Professional)
List Price: $210.00
Sale Price: $47.35
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Description: Hundreds of ready-to-use model letters for handling various sales situations. Aimed at the busy sales rep, each letter can be used as it is or can be quickly modified to suit. The chapters follow the progression of the sales cycle.
Availability: Usually ships in 1-2 business days

The Ultimate Sales Letter: Attract New Customers. Boost your Sales.
List Price: $14.95
Sale Price: $9.73
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Description: Write Well to Sell Big!

In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work and most don’t. And he shows how to write copy that any business can use.

Among other things, he provides:

  • Completely updated text and examples
  • Great headline formulas
  • New exercises to spark creativity
  • The best way to use graphics

Kennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.

Availability: Usually ships in 4-5 business days

Ulimate Book of Sales Letters
List Price: $29.95
Sale Price: $42.14
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Make More Money in Less Time The experts at Entrepreneur have compiled over 1,000 of the most effective sales letters, e-mails, memos, faxes and presentations to help you make sales and generate new customers and huge profits. Just customize them with your business’s information, stick on a stamp, and you’re ready to go.

Don’t want to use a form letter? This indispensable guide will teach you how to craft your own powerful sales letter. It includes the top 10 tips for writing effective copy, secrets to writing the perfect hook, and grammatical pitfalls to avoid.

It includes:

  • Letters of introduction
  • Letters to prospects
  • Letters requesting sales appointments
  • Cover letters
  • Sales proposal letters
  • Follow-up letters
  • Customer-service letters
  • Internal memos
  • And more!

Improve your response rates and increase your revenue with these fail-safe letters and critical writing tips.

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Winning Website Sales Letters: How To Create An Opening That Pulls Prospects In... A Message That Sells Them... And An Offer They Simply Can't Refuse!
List Price: $19.95
Sale Price: $18.93
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Description: If you want to sell more online – this book is for you. Written by an online copywriter, Winning Website Sales Letters — How To Create An Opening That Pulls Prospects In… A Message That Sells Them… And An Offer They Simply Can’t Refuse is designed to put the persuasive power of words to work — so you sell more or your products and services by default. Yanik Silver said “Winning Website Sales Letters is the real deal! If you want a proven blueprint for knocking out powerful web copy that sells, I suggest you keep this guide by your computer. The resource simply walks you through the whole sales copy process and it doesn’t matter if you’re a copy pro or newbie. Great job.” Joe Vitale added “Get This! Great collection, wise insights, and enough material here to inspire and educate the most seasoned online marketer!” Jo Han Mok stated “Huge fan of yours!! I don’t think anyone has created more “comprehensive” resources on copywriting than you have. U da man!!” And Terry Dean commented “I think you did a great job teaching people how to write web copy that sells. Winning Website Sales Letters is one of the best manuals I’ve ever seen on how to write effective, order producing copy in simple easy-to-use steps. I highly recommend it to anyone who wants to sell online.” Sound fundamentals are the secret to selling and this volume covers every necessary element in detail. The result? You get copy that attracts attention… copy that fuels desire… and copy that sells like crazy.
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