Knowing the perfect word can sometimes make all the difference between good and great. But what is that perfect word, and how do we find it? that’s where knowing the words and phrases that sell comes in.

That’s where books like Words that Sell and Phrases That Sell can help. Packed full of proven words, phrases, and word lists, they’ll save you time and produce better results in your copy. Instead of repeated edits because something just doesn’t sound quite right, you can just look up the best word and get right back to polishing up your copy.

Need a better word for authentic? How about a list of 57 alternatives? Make no mistake, these books will save you time and make you a better copywriter.

New Book Reviews – We’ve just reviewed Words That Sell by Richard Bayan. It’s a great reference for copywriters, so if you haven’t heard of it, you’ll want to check it out.

Find the Right Word…Fast!

Words that Sell: More than 6000 Entries to Help You Promote Your Products, Services, and Ideas
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More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells

Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person.

  • More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
  • Cross-referencing of categories to jump-start creative thinking
  • A crash course in basic copywriting techniques
  • Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget’s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.

Find the perfect words and phrases to win over customers

Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy…? * Leap into…

Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You’ll fall in love with…* Your ticket to… * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer:
Reap the benefits today * Don’t miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal:
Five-star quality * You’re worth it * Don’t fall for… * We make life easier * You’re one of a select few… * discriminating * Your thoughtful gift

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More Words That Sell
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A companion to the bestselling Words that Sell, the next definitive advertising word-and phase book

More Words That Sell is packed with 3,500high-powered, idea-generating words, phrases, and slogans, arranged by category and purpose (example categories include Power Words, Sounds, Technology, Youth Market, and dozens more). Containing checklists and other helpful features like its bestselling predecessor Words That Sell–but with literally no overlapping words–it will be valuable for devotees of that classic book and new fans.

More Words That Sell includes:

  • Power words for heightening impact
  • Positive personal qualities for selling oneself
  • Cliche’s to avoid
  • Color names beyond just red, white, blue, yellow, etc.
  • Words that reflect current trends in popular culture

With all words reflecting current use in advertising and media, and sections covering internet marketing and advertising, More Words That Sell will be a must-have word and-phrase reference for writers of all types.

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Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas
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Description: “An excellent ‘ready reference’ both for copywriters and for those entering the field.” — Robert Goldsborough, Special Projects Director Advertising Age “Holy smoke! This is amazing! A thesaurus for advertising copywriters. Where has it been all my life?” — Denny Hatch, Editor Target Marketing Six seconds. That’s all you have to grab your prospect’s attention and make a sale. Use the right phrase or slogan, however, and you’ve made your sale. Use the wrong one, and you’ve lost your opportunity . . . maybe forever. Choosing the right phrase or slogan is vital to your success. And so is Phrases That Sell. It’s the ultimate resource for anyone needing hands-on, instant access to the key phrases, slogans, and attention grabbers that will gain more attention and sell more product. Organized by category . . . indexed and cross-referenced for ease of use . . . loaded with expert advice on how to write copy that sells, Phrases That Sell covers everything, including those hard-to-describe product and service qualities and those product/service attributes that are subtle or abstract. It has 143 selling phrases to describe service, 153 for fun, 341 covering style and design, 180 phrases related to price, and much more! In this book you’ll find:
  • 5,000+ sales phrases for consumer and business-to-business products and services
  • a copywriter’s primer called “10 Basic Rules of Copywriting,” with insider’s tips on usage
  • a special section on the seven steps to writing winning slogans
  • Expert advice on how to target your message to specific audiences
Whether you sell products, ideas, or services . . . whether you are a novice or an old pro . . . this creative toolbox will give you fresh ideas, new perspectives, and renewed confidence. With Phrases That Sell at your side you’ll be able to enthusiastically tackle the most challenging copywriting tasks and eliminate that dreaded “writer’s block.”
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10,000 Magic Words That Sell Like Crazy
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Description: The book “10,000 Magic Words That Sell Like Crazy” is perfect for any entrepreneur, business person, internet marketer or information publisher that sells products to consumers or businesses. When you’re selling a product or service just like everybody else, there’s powerful ways to add magical words that immediately separates you from your competition. This book consists of a massive collection of over ten thousand magic words, phrases and sentences that literally sell like candy! The words and phrases inside this book will grab your prospect’s attention, influence them to visit your web site or shop and persuade them to buy your product. It includes the best advertising words and phrases ever conceived and they’re all together for you in one outstanding book! If you’re serious about marketing and making money, you really can’t afford to miss this incredible opportunity to own this book. Imagine, you could be just one word or sentence away from creating a massive stream of unstoppable income! Use these 10,000 magic words and phrases for creating your own: * Business Letters * Sales Letters * Product Descriptions * Press Releases * Web Sites * Classified Ads * In-Person Selling * Business Presentations * Videos and Audios * Brochures and Books * Joint Venture Offers * Job Resumes And Interviews * Call To Action Phrases * Online Auction Ads * Guarantees * Endorsement Ads * And Much More!
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More Than Words: 5,000 Marketing Phrases That Sell
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Description: In today’s world every word has a measurable and emotional impact. Marketing Phrases and Headlines have become the single most powerful marketing tool mankind has ever created. They’re the true lifeblood behind every business ventures on or offline. No matter whether introducing or promoting a brand new product or service, teaching a “How To” skill, building a website, or simply sending an email, smart marketers carefully create psychological phrases that are absolutely crucial to successful sales copy and marketing campaigns. It’s been said, don’t waste your time and resources trying to reinvent the wheel, just find a easier way to push your marketing cart up hills faster, cheaper and more efficient way to control them on there way down. This book includes 5000+ great marketing phrases, for you to study, alter, and personalize for your next email or marketing campaigns. See what experts do and say that can help you produce some amazing results reaping huge rewards from your videos, products and services. More Than Words is a powerful collection of great marketing phrases that can effectively teach you to paint dreams, sell ideas, and market your message. It’s up to you to use these power phrases wisely.
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Perfect Phrases for Sales and Marketing Copy (Perfect Phrases Series)
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The Right Phrase for Every Situation…Every Time

Whether you’re trying to come up with a terrific headline for a newspaper ad, a snappy brochure for sales reps, or a slick radio script, every word counts. That’s why you need Perfect Phrases for Marketing and Sales Copy. Filled with specific methods for writing the kind of headlines, body copy, taglines, and calls to action that will capture customer attention and move people to buy, this book gives you the how-tos and examples you need to make every ad or marketing piece succeed.

Find out the

  • 23 creative approaches to naming a product, service, or business
  • 18 ways to write a great headline
  • 6 steps to creating memorable radio and TV ads

A must for writers, sales pros, and marketing people, this user-friendly guide tackles every style and format, providing winning phrases for powerful print ads, press releases, radio and television scripts, and much more. It’s your ultimate resource and one-stop reference for phrases that provoke, phrases that inspire, phrases that sell.

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Tested Sentences That Sell: How To Use
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Description: In this groundbreaking marketing classic, discover the easiest way to double your selling power overnight using tested selling sentences. Plus, learn how to uncover the most-persuasive benefits hidden in everything you sell, the secret to selling more without saying more, which hypnotic word literally forces people to say “Yes!,” the “X, Y, Z” principle of selling (and what it means to you), one simple word that overcomes almost any objection, the difference between making a “canned” sales presentation and a “planned” presentation and why the best message in the world will fall flat on its face if you don’t use the Wheeler “A-B Principle.” Don’t leave your selling up to chance or theory. Discover how you can use these time-tested and proven principles to boost sales regardless if you do business online or offline. These methods work for everyone from executives who want to sell more products to job-seekers who need to stand out from the pack.
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ACTION HEADLINES That Drive Emotions - Volume 4: The 4th Volume of 4,999 Unique Powerful Keyword Phrases That Paint Dreams, Sell Ideas, And Market Your Message
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Description: Volume 4: Action Headlines have become the single most powerful marketing tool mankind has ever created. They are the lifeblood behind every idea or business venture. No matter whether you are introducing or promoting a brand new product, teaching a “How To” skill, building a website, or simply sending an email, creating action headlines are crucial. Headlines trigger emotional psychological buttons that produce specific responses. An effective headline is a true artform that turn “wants” into instant gratification “needs.” Once triggered, niche markets can instantly provide anything faster, cheaper, and more technologically advanced. In today’s world every word you use has measurable impact. Applying this incredible companion of 4,999 Keyword Phrases in Unique Action Headlines is truly one of the easiest ways to instantly advance your own effective marketing skills. Whether starting or running a small business, writing a book, teaching a lesson, or creating a book report, your use of Action Headlines can produce amazing results & rewards that can quickly turn you into a Marketing Genius.
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