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Behind every successful copywriter is a successful business. Not only is it necessary to know how to write well, it is also necessary to have a solid business framework. The books listed below have been carefully selected to help copywriters build a successful freelance business.

Most of these books, such as Peter Bowerman’s The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less, are written with freelancing in mind. For those with bigger goals, a book like The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms may be more applicable.

Whatever your business goals are, you will find the business-building books listed here to be some of the best available  to help with building your freelance business.

Increase Your Business…Today!

Value-Based Fees: How to Charge - and Get - What You're Worth
List Price: $68.50
Sale Price: $37.56
Amazon Rating:
Description: In this thoroughly revised edition of his classic book, Alan Weiss shows how consulting fees are dependent on only two things: value provided in the perception of the buyer and the intent of the buyer and the consultant to act ethically. Many consultants, however, fail to understand that perceived value is the basis of the fee, or that they must translate the importance of their advice into long-term gains for the client in the client’s perception. Still others fail to have the courage and the belief system that support the high value delivered to clients, thereby reducing fees to a level commensurate with the consultant’s own low self-esteem. Ultimately, says Weiss, consultants, not clients, are the main cause of low consulting fees.
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