Behind every successful copywriter is a successful business. Not only is it necessary to know how to write well, it is also necessary to have a solid business framework. The books listed below have been carefully selected to help copywriters build a successful freelance business.

Most of these books, such as Peter Bowerman’s The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less, are written with freelancing in mind. For those with bigger goals, a book like The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms may be more applicable.

Whatever your business goals are, you will find the business-building books listed here to be some of the best available  to help with building your freelance business.

Increase Your Business…Today!

COPYWRITING for CASH: A No Nonsense Guide To Become an Expert Copywriter
List Price: $17.77
Sale Price: $5.00
Amazon Rating:
Description: Effective copywriting is a crucial part of today’s economy. With the right copy any business can dominate an industry with mere words. Copy acts as a powerhouse salesperson pounding down doors and lining up customers by the masses.
Availability: Usually ships in 1-2 business days


Getting Started as a Freelance Writer (Culture Tools)
List Price: $19.95
Sale Price: $9.98
Amazon Rating:
Description: This expanded edition goes beyond advice on making a living as a business writer to include the more creative forms of writing. There are new chapters on writing and selling poems, short stories, novels, and essays, plus a new section on cartooning. Existing chapters have been brought up to date. You learn to start, run, and build a freelance writing business doing whatever type of writing you prefer.
Availability: Usually ships in 1-2 business days


How to Set Up a Freelance Writing Business: An Insider Guide to Setting Up and Running Your Own Copywriting Business
List Price: $17.99
Sale Price: $10.67
Amazon Rating:
Description: A guide for those who want to make money from copywriting – either as a part-time or full-time career. It enables practising copywriters, find out how to build and extend your business into related areas. AUTHOR BIOG: Jason Deign has been a successful professional copywriter for over a decade and has worked with blue-chip companies both in Britain and internationally.
Availability: Usually ships in 3-4 business days


Secrets of a Freelance Writer: How to Make $100,000 a Year or More
List Price: $19.99
Sale Price: $9.91
Amazon Rating:
Description:

The definitive guide to becoming a successful freelance writer, now in an updated and expanded third edition

Secrets of a Freelance Writer has long been the authoritative guide to making big money as a commercial freelance writer. In this new edition, you’ll find out how to make $100,000 a year―or much more―writing ads, annual reports, brochures, catalogs, newsletters, direct mail, Web pages, CD-ROMs, press releases, and other projects for corporations, small businesses, associations, nonprofit organizations, the government, and other commercial clients.

You’ll also learn how to start out as a freelancer, market yourself to clients, create a successful personal Web site to cull more sales leads, follow up on potential customers to build your practice, and run your business on a day-to-day basis.
Secrets of a Freelance Writer is the definitive guide to building a successful and lucrative freelance writing practice.

Availability: Usually ships in 1-2 business days


Start & Run a Copywriting Business (Start & Run Business Series)
List Price: $17.95
Sale Price: $11.44
Amazon Rating:
Description: Make writing your business! Corporations and agencies outsource most of their copywriting and need copywriters more than ever today–including for Internet marketing. Most copywriters cannot keep up with the demand for their services, and many make between $50,000 and $150,000. Start & Run a Copywriting Business is your essential guide to getting started and prospering in an industry that offers substantial income, flexible hours, and stimulating work. This book will provide new copywriters and old pros alike with proven, step-by-step strategies on how to find and keep clients, complete common copywriting tasks, set up an effective office, and overcome the unique challenges inherent in this business.
Availability: Usually ships in 1-2 business days


The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells
List Price: $19.99
Sale Price: $9.50
Amazon Rating:
Description:

The classic guide to copywriting, now in an entirely updated third edition
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention―and sell more products.
Among the tips revealed are
• eight headlines that work―and how to use them
• eleven ways to make your copy more readable
• fifteen ways to open a sales letter
• the nine characteristics of successful print ads
• how to build a successful freelance copywriting practice
• fifteen techniques to ensure your e-mail marketing message
is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter’s Handbook remains the ultimate guide for people who write or work with copy.

“I don’t know a single copywriter whose work would not be improved by reading this book.” ―David Ogilvy

Availability: Usually ships in 1-2 business days


The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
List Price: $29.95
Sale Price: $14.90
Amazon Rating:
Description: Build a disruptive marketing agency for the modern age

The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.

The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:

  • Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
  • Develop highly efficient management systems and more effective account teams
  • Deliver greater results and value to clients

This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

Availability: Usually ships in 1-2 business days


The Wealthy Freelancer
List Price: $17.95
Sale Price: $16.66
Amazon Rating:
Description: Being your own boss can lead to incredible profits-here’s how…

Whether you call yourself a freelancer, consultant, independent contractor or solo professional of any kind, The Wealthy Freelancer: 12 Secrets to a Great Income and an Enviable Lifestyle shows you how to get the clients, income, and lifestyle you deserve. So you can put more money in the bank, enjoy more time with your family and make a great living doing what you truly love to do, free from the burden of employment…forever!

Filled with proven ideas and real-world examples from dozens of successful freelancers, The Wealthy Freelancer is essential reading for any solo professional who wants to enjoy a lifestyle that’s “wealthy” in every sense of the word.

Here’s a glimpse of what’s waiting for you inside this book:

* Why the typical one-size-fits-all marketing advice rarely works, and a fool-proof system for determining the optimal mix of marketing activities for your specific circumstances and goals

* How to get more prospects to say “Yes!” to the fees that you propose

* Why striving to be the “best” in your field almost never works, and what to do instead

* How to charge more – and earn more – by creating new income streams closely related to your core business

* How to have more time for the life you want and still have a great income

* How to “test the waters” and land freelance work now, even if you’re already employed

* Why freelancing has moved beyond creative fields and into mainstream careers such as engineering, software development, bookkeeping and more than 160 other professions

* Stories of real-life freelancers who destroy the myth that freelancers barely scrape by

And dozens more proven tips and strategies to build a more profitable and fulfilling solo business.
Availability: Usually ships in 1-2 business days


Make A REAL LIVING as a Freelance Writer: How To Win Top Writing Assignments
List Price: $19.95
Sale Price: $2.98
Amazon Rating:
Description:

Step-by-step instructions on how writers can earn top dollar writing for magazines are provided in this book. Secrets are revealed about what the high-paying magazines really want, how to build relationships with editors, how to ascertain which sections of a magazine are open to freelancers, what kinds of stories are in demand, what to do if a deadbeat publisher doesn’t pay up, how to market reprints, and how to become an expert in one’s chosen writing field. Basic terms like query, clips, and source sheet are defined for beginning writers, and tips on everything from coming up with an idea to pitching a syndicated column are also included. Writers learn about the little-known sources top freelancers use to find new stories and experts. In addition, they learn how to get their first paying assignments even if they have no prior clips, how to negotiate for better pay, how to find high-paying magazines that aren’t swamped with queries, and how to worm their way into editors’ inboxes even if their e-mail addresses aren’t publicized.
Availability: Usually ships in 1-2 business days


The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less
List Price: $19.95
Sale Price: $13.78
Amazon Rating:
Description: FACT: Businesses Need Writers, and Will Pay Handsomely For Them… Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else who loves to write, knows they’re good at it, and wants to make a GOOD living at it. Here’s your roadmap to hourly rates of $50-125+ and a writing lifestyle most can only dream of in the lucrative field of commercial freelancing – writing for companies and creative entities. What sort of writing? Marketing brochures, ad copy, newsletters, direct mail campaigns, web content, sales sheets, case studies, white papers, trade articles and dozens of other project types. In short, any writing project a business would have to execute in the normal operation of their business. This is the updated compilation of the TWO Well-Fed Writer standards you’ve heard about forever! Why Commercial Freelancing? Writing drives business. In the course of communicating with its customers and employees, an average corporation generates an enormous volume of writing. Yet, in today s downsized business world, the catchword is outsourcing. Many companies are asking: Why pay salaries and benefits when freelancers offering a range of talent and fresh outsider perspectives give us only what we need, and only when we need it? In TWFW, you ll learn what those writing projects are, where they are, how to land them, and how to get hired again and again (even with less-than-brilliant writing ability…). Have an unusual niche? Live in a small town? Need to start part-time? Terrified of sales and marketing? It’s all here. Follow this step-by-step blueprint for leveraging your background into a profitable writing practice that moves light years beyond starving writing. The Well-Fed Writer – 2010 Awards: Winner (First Place): Next Generation INDIE Book Awards (Writing/Publishing) Winner (Silver Medal): Axiom Business Book Awards (Reference/How-To) Winner (Silver Medal): IPPY (Independent Publisher) Awards (Writing/Publishing) Winner (Silver Medal): Foreword Magazine Book of the Year Awards (Writing)
Availability: Usually ships in 1-2 business days



The Well-Fed Writer: Financial Self-Sufficiency as a Commercial Freelancer in Six Months or Less
List Price: $19.95
Sale Price: $13.78
Amazon Rating:
Description: FACT: Businesses Need Writers, and Will Pay Handsomely For Them… Attention: Aspiring writers, career-changers, at-home Moms, journalists, staff writers, recent college grads, 55+ or anyone else who loves to write, knows they’re good at it, and wants to make a GOOD living at it. Here’s your roadmap to hourly rates of $50-125+ and a writing lifestyle most can only dream of in the lucrative field of commercial freelancing – writing for companies and creative entities. What sort of writing? Marketing brochures, ad copy, newsletters, direct mail campaigns, web content, sales sheets, case studies, white papers, trade articles and dozens of other project types. In short, any writing project a business would have to execute in the normal operation of their business. This is the updated compilation of the TWO Well-Fed Writer standards you’ve heard about forever! Why Commercial Freelancing? Writing drives business. In the course of communicating with its customers and employees, an average corporation generates an enormous volume of writing. Yet, in today s downsized business world, the catchword is outsourcing. Many companies are asking: Why pay salaries and benefits when freelancers offering a range of talent and fresh outsider perspectives give us only what we need, and only when we need it? In TWFW, you ll learn what those writing projects are, where they are, how to land them, and how to get hired again and again (even with less-than-brilliant writing ability…). Have an unusual niche? Live in a small town? Need to start part-time? Terrified of sales and marketing? It’s all here. Follow this step-by-step blueprint for leveraging your background into a profitable writing practice that moves light years beyond starving writing. The Well-Fed Writer – 2010 Awards: Winner (First Place): Next Generation INDIE Book Awards (Writing/Publishing) Winner (Silver Medal): Axiom Business Book Awards (Reference/How-To) Winner (Silver Medal): IPPY (Independent Publisher) Awards (Writing/Publishing) Winner (Silver Medal): Foreword Magazine Book of the Year Awards (Writing)
Availability: Usually ships in 1-2 business days